Strategy and technology
Towards technology based sustainable competitive advantage
Victoire De Margerie
Autre version disponible
Papier - L'Harmattan27,00
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.