Strategy and technology, Towards technology based sustainable competitive advantage
Éditeur
L'Harmattan
Date de publication
Collection
Entreprises et Management
Nombre de pages
294
Langue
français
Code dewey
658.401
Fiches UNIMARC
S'identifier

Strategy and technology

Towards technology based sustainable competitive advantage

L'Harmattan

Entreprises et Management

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  • AideEAN13 : 9782336256795
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  • AideEAN13 : 9782336256795
    • Fichier EPUB, avec DRM Adobe
      Partage

      6 appareils

    20.99

  • AideEAN13 : 9782296224643
    • Fichier PDF, avec Marquage en filigrane
    20.99

Autre version disponible

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
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