- EAN13
- 9782511018682
- Éditeur
- Business Book Summaries
- Date de publication
- 14/10/2014
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Summary: What Customers Really Want
Review and Analysis of McKain's Book
BusinessNews Publishing
Business Book Summaries
Livre numérique
Autre version disponible
The must-read summary of Scott McKain's book: "What Customers Really Want: How
to Bridge the Gap Between What Your Organization Offers and What Your Clients
Crave".
This complete summary of the ideas from Scott McKain's book "What Customers
Really Want" shows that there is a fundamental disconnection between what
customers really want and what businesses currently offer. Customers want a
personal connection with the people and the organisations they do business
with so that the outcome is a compelling experience rather than a mere
transaction. In his book, the author explores six major areas in which this
business-to-consumer disconnection frequently occurs and how you can bridge
the gap. This summary is a must-read for any business owner who wants to
ensure that customers form a connection with the company and come back again
and again.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "What Customers Really Want" and discover the key to
connecting with your customers and providing a great customer experience.
to Bridge the Gap Between What Your Organization Offers and What Your Clients
Crave".
This complete summary of the ideas from Scott McKain's book "What Customers
Really Want" shows that there is a fundamental disconnection between what
customers really want and what businesses currently offer. Customers want a
personal connection with the people and the organisations they do business
with so that the outcome is a compelling experience rather than a mere
transaction. In his book, the author explores six major areas in which this
business-to-consumer disconnection frequently occurs and how you can bridge
the gap. This summary is a must-read for any business owner who wants to
ensure that customers form a connection with the company and come back again
and again.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "What Customers Really Want" and discover the key to
connecting with your customers and providing a great customer experience.
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